Publisher:
Hayden BooksAh, the fourth edition of Internet Starter Kit for Macintosh. It was simultaneously
the best and the worst of the series. I rewrote vast sections of the third
edition, since the Internet had evolved quickly in the interim, and the third
edition aged quickly. Instead of a floppy disk, we moved to a CD-ROM, and I collected
300 MB of freeware, shareware, and commercial demos for the CD-ROM. The installer
remained, and we added the Internet Configurator, which asked some basic questions
and then configured your Internet software for you.
It was an amazing feat. It also almost killed me.

The writing was hard enough. The book got a lot longer than the third edition, but
it dropped old information and appendices like a snake shedding last year's skin.
But, I'm good, I'm fast, and I managed to finish the writing on schedule, save for
one chapter. That was the installation chapter, and it was held up by the wee fact
that the programmer was late, a fact that he blamed in large part on the fact that
he hadn't received a signed contract from Hayden until after the deadline had come
and gone. The delay drove me nuts, and although it worked out in the end, I nearly
went mad with the stress of coordinating late software with my installation chapter
and the burning of the CD-ROM master disks, which I was doing myself.
It would have been fine after I recovered, but for the fact that Hayden seemed to
have stopped marketing the book. Best-sellers, especially in the competitive Internet
book market (which went from five books to probably 3,000 in the lifespan of Internet
Starter Kit for Macintosh), don't sell themselves. They need support from the publisher,
and as far as I could tell, it was lacking. The initial sell-in of both the book
and the Internet Starter Kit for Macintosh 3.0 boxed version in the software channel
were good, but the sell-through after that didn't maintain the momentum that the
other editions had built up.
I tried. Power Computing bought and gave away
1,000 copies of the book at Macworld Boston that August. I signed each and every
copy in the space of three hours. It was hard, and my hand nearly fell off, but it
was still an awfully good time.
Will there be a fifth edition? Good question. The Internet has changed since Internet
Starter Kit for Macintosh first came out, and it has changed in a big way. Parts
of the book are no longer necessary (it's easy to get all the software you need these
days, so the inclusion of MacTCP and the installer and all that isn't nearly as big
of a help). Also, there are so many new Internet programs for the Mac, especially
on the server side of things (that was one of the big additions to the fourth edition),
that trying to write about all of them might be too much to finish before they all
change again.
We'll see...